Appendix B: The templates

THE TEMPLATES

[FOR YOU ONLY · all of Appendix B]

Five pieces of writing you would otherwise produce at 23:00 the night before. Copy, adjust the brackets, send. They are written the way I write; make them sound like you.

B1. The invite B2. The sponsor briefing B3. The test user ask B4. The decision one-pager B5. The wrap-up post