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The handouts · Page 70

A6: The judge's scorecard

[GIVE THIS TO THE ROOM · one per judge, per team]

TEAM: ______________

Score during the pitch, not after. Circle one number per row.

Served the brief. Did it build for the user and goal we set? 1 · 2 · 3 · 4 · 5

User signal. What did real users actually do with it? 1 · 2 · 3 · 4 · 5

Worth building. Is this worth taking forward? 1 · 2 · 3 · 4 · 5

TOTAL: ____ / 15

One sentence, in case of a tie · what would you tell this team to do next?


Remember the calibration: score the learning, not the looks. A rough demo that taught something real beats a polished one that did not. Prototypes are one day old. The question is never "is it finished", it is "did it find something true".