What is inside

Start here

1. Read this first
2. Why now
3. Where the bottleneck went
4. The manifesto
5. Not the only method: the design sprint and the Lightning Decision Jam

Part 1: Before the day

1. Recognise the moment
2. Get the yes
3. Who is in the room
4. The sponsor
5. The prep timeline
6. Recruit your test users
7. Tools, worth thirty seconds
8. Define the challenge (the most important chapter)

Part 2: The day

1. The day, hour by hour
2. 9:00 · Doors open
3. 9:15 · The brief
4. 9:30 · The build
5. You own the clock
6. When a team argues
7. Fun is a working part
8. The parallel build
9. 15:30 · User testing
10. 16:00 · The pitches, with Jenny Lindblad's four elements
11. Q&A is the second act
12. 16:40 · Judging
13. 16:50 · The decision

Part 3: After the day

1. The week after
2. When it wobbles: troubleshooting
3. Run it again

Appendices

A. The handouts: print these for the room B. The templates: copy, paste, send C. Frequently asked questions D. Sources and further reading E. The licence, and an invite